For over 50 years, Barrett-Jackson has produced The World’s Greatest Collector Car Auctions in Scottsdale, Palm Beach, Las Vegas and Houston. In addition to the millions watching the events via live television coverage on FYI and HISTORY and participating online, over 500,000 people are in attendance at all four auctions.

Our Role

Action was engaged by Barrett Jackson to perform a digital media audit and propose a go-forward DAM (digital asset management) platform strategy

Solution Overview

The Barrett Jackson family of companies is the largest classic car auctioneer in the world. Throughout their 50 years of operation and across their portfolio of brands, they have produced and accumulated an immense amount of traditional and digital media content and assets. This includes video, photography, and accompanying written content and assorted data.

Action was engaged to perform a full audit on the asset types, locations and company requirements, and make a series of recommendations on a go forward DAM (Digital Asset Management) platform strategy to support their ongoing and future business needs. We started by reviewing all their relevant assets and systems and collecting and prioritize requirements across all their business units. This information drove our search for the best possible new technologies to support their media, marketing and e-commerce business units. Many DAM vendor platforms were evaluated and clear winners emerged. The results were collated and presented to Barrett-Jackson in consolidated DAM platform strategic recommendations.

Our Services

  • Audit and Requirements Gathering
  • Digital Asset Management Strategy
  • Content Management Strategy
  • Software Vendor Communication and Evaluation